Imak Advice was founded by Director and Financial Adviser Stewart Imrie to give New Zealanders access to financial advice that feels personal, practical, and genuinely useful.
With more than 25 years of experience in financial services, Stewart has advised individuals, families, and business owners across personal and business insurance, income protection, life and trauma cover, medical insurance, investments, and KiwiSaver.
That depth of experience has shaped the way Imak works today.
We know financial decisions can feel complex, particularly when they involve your family, income, business, or future. Our role is to make those decisions easier to understand, helping you see your options clearly and move forward with confidence.
Advice for every stage of life
We support clients through the moments that often carry the greatest financial weight:
buying a first home
starting or growing a family
protecting an income or business
building long-term wealth
reviewing KiwiSaver and investments
preparing for retirement
navigating unexpected changes in life
Rather than beginning with a product, we begin with a conversation.
We take the time to understand your current position, the responsibilities you carry, and the future you are working towards. From there, we provide clear recommendations designed around your circumstances—not a generic template.
Experience you can rely on
Financial advice is not only about choosing the right solution today.
It is also about having someone who understands your history, keeps your plans under review, and remains available as your life changes.
Our team combines extensive industry knowledge with a practical, people-first approach. We explain what matters in plain language, provide honest guidance, and help you make informed decisions without pressure or unnecessary complexity.
More than a one-off transaction
At Imak, we are focused on building long-term advisory relationships.
We want to be the team you can call when you buy a home, welcome a child, grow your business, review your investments, or begin planning for retirement.
Because good advice should evolve as your life does.
Real conversations.
Clear advice.
Long-term guidance from people who genuinely care about getting the right outcome for you.